How To Suck At Marketing – Gimmick Accounts Getting Political

An odd trend of the past couple months is that of gimmick accounts breaking character.

If you’ve witnessed any of these themed accounts suddenly dive into political declarations, you know what I’m talking about.

Quite frankly, it’s some of the worst marketing I’ve seen on Twitter by a long shot. That might seem like a weird take, but bear with me.

Why Doesn’t Crunchyroll Pay Translators Less?

We all know that Crunchyroll pays its translators a pittance to translate anime for their subtitles. The oft-cited rate is $80 per episode.

A video by Canipa recently detailed the history behind this paradigm. It goes back to the late 2000s, when Crunchyroll was making its transition to legitimacy. Ken Hoinsky, and his company MX Media, normalized the $80 price point. They could get away with this because they were previously volunteer fansubbers.

Could Non-Exclusive Anime Licenses Work?

Back in early 2020, Funimation decided Interspecies Reviewers violated their standards. They halted their translation and removed the show from their streaming service.

Problem is, they have the exclusive license to it, so once streams of it started popping up on sites like PornHub, Funimation was empowered to take them down, effectively barring anyone from seeing it.

Which is to say: If Funimation can’t stream it, nobody can.

Why There Won’t Be Another Crunchyroll Story

Crunchyroll, currently the largest anime streaming service, started as a pirate streaming site. That’s well-understood. They started in 2006 and went legit in 2009, establishing themselves in the anime streaming market before such a market even existed. Since then, it’s seen competition from established services like Hulu and Netflix, as well as from other dedicated services like HIDIVE, Anime Strike, Daisuki, and others, with varying degrees of success.